UPDATE: Sign up to Innovate here.

I’ll be speaking at the MSN-sponsored Innovate event in Stockholm on Thursday, December 7th. The talk will be a fresh new one on social objects.

Informed commentators like Anne Galloway, Nat Torkington, Russ Beattie, Stowe Boyd, Noah Brier, James Boardwell and others have responded to the idea of object-centered sociality in thoughtful, provocative ways, and I’d like to acknowledge that and build on the feedback I think has value.

Many consider it a useful approach, but so far we’ve been missing a concise set of claims – call them guidelines, rules, best practices, or any such thing – about the design of successful social objects. In the talk I plan to suggest an agenda for designers: point out the most important aspects of social object-centered design and show real-world examples of what works and what doesn’t.

If you’re in Stockholm on Thursday, I hope to see you at the event at Grand Hotel.